SHOULD YOU BUY IT HERE.
AP Macroeconomics · Independent Project 2026

The Same Object,
a Different Price
at Every Border

Name a branded product. Decide whether you'd still want it with the logo hidden — then see which country in the world sells it for the least, in your own currency, and why the price moves when you cross a frontier.

Live Prices are read live from each brand's official country websites, then verified — product code, local currency, and a cross-market sanity check — so a market shows as unavailable rather than a guess when its price can't be confirmed. Amounts appear in your selected currency at live exchange rates. Brand context and the macro note are written by Google Gemini. Treat each result as a directional snapshot, not a quote.
01 — Locale

Where are you shopping from?

This sets the currency every price below is shown in — the money you actually carry.



The Economics

Why a bag isn't a bag everywhere

Four ideas from the AP Macroeconomics open-economy unit, hiding inside that price tag.

I.

Exchange rates

A €1,650 bag costs more or fewer of your dollars, yen or won depending on the rate that day. When a currency depreciates — the yen weakening, say — goods priced in it suddenly look cheap to outside shoppers, and a wave of buyers follows.

Terms — appreciation · depreciation · foreign exchange market
II.

The law of one price

Purchasing-power parity says identical goods should cost the same everywhere once you convert currencies. They don't — this tool measures the gap. It is, in effect, a luxury-goods version of The Economist's Big Mac Index.

Terms — purchasing power parity · law of one price
III.

Taxes & tariffs

VAT is baked into European and Asian prices (8–22%); the United States adds sales tax only at the register. Import duties pile on when a product leaves its home region — which is why a French house is usually cheapest in France. Tourist VAT refunds, and Britain scrapping them in 2021, move the maths again.

Terms — tariff · VAT · import duty · trade barrier
IV.

Shopping tourism

When a currency is weak, foreigners fly in and shop — money flowing in for goods counts toward the trade balance, like an export, and feeds GDP. Japan's weak-yen luxury-shopping boom is the textbook live example.

Terms — net exports · trade balance · GDP

How It Works

The journey, in six steps

Open the site
Set your "shopping from" country— so prices appear in your currency
Search a product by name
See it de-branded — "would you still buy it?"
Reveal the country-by-country price ranking, chart and table
Read the macroeconomic reasons behind the spread